KristinaModares

Brand, content + community
Leader

Brands, stories, and communities people want to join.

Kristina Modares laughing on the beach

Hi, I’m Kristina. I build brands, content, and communities that make unfamiliar ideas feel clear, useful, and inviting.

I cofounded Open House Austin and most recently led marketing at Joynt, bringing community driven growth to a national consumer technology company.

See my work
02How I work

I like the part where we figure it out.

My favorite work starts when something needs a name, a voice, and a reason for people to care.

I turn big ideas into positioning, useful content, and campaigns people want to spend time with. I lead teams and creative partners while staying close to the writing and the customer.

I bring founders, product, design, sales, and operations together to make business priorities clear and useful to the people we want to reach.

03Selected work

Local relationships → scalable education → online community → national technology

The audience, channels, and teams grew. Listening closely and making complicated ideas useful remained the strategy.

The work grew. The thread stayed the same.

Local real estate education grew into a course, a nationwide online community, and marketing leadership at a consumer technology company.

Across each chapter, I helped people understand new ideas, connect, and take the next step.

01 · LOCAL FOUNDATION · 2019–2024

Open House Austin

Co-founder + CMO

Built local trust through education, events, social storytelling, and a community space.

700+clients served by the companyRead the case study →
 02 · SCALABLE EDUCATION · 2020

Homeschool

Co-creator, curriculum + launch

Turned the brokerage’s educational approach into a course reaching beyond local transactions.

$300Krevenue · 300+ students · 4 cohortsRead the case study →
 03 · ONLINE COMMUNITY · 2024–2026

Open House Education

Founder + community leader

Created a nationwide Circle community for women exploring real estate and shared ownership.

100+members · 2+ virtual events each monthRead the case study →
 04 · NATIONAL CONSUMER TECH · 2026

Joynt

Head of Marketing

Made shared homeownership clearer through category education and community listening.

183new webinar contacts · under $300 ad spendRead the case study →

Community building · 2019–2026

Bringing people together.
Online + in real life.

Community spaces, recurring events, online groups, and customer listening across three businesses.

“She naturally knows how to listen to a community and turn their feedback into actionable insights.”Jennifer Everett Lux · Open House Education community member
Explore the community work →
People gathering at Open House Austin’s community space
05The person behind the point of view
Kristina eating green tea ice cream while traveling in Japan
15+ countries and counting.

A little about me.

I’m a mom to two lovely girls, a longtime Airbnb host, and a very enthusiastic traveler. I love doing business and life with family and friends, which helps explain why I’ve started companies with them and cobought ten homes along the way.

One of my favorite adventures was buying a fixer upper beach house with my sister in our twenties. We thought a beach house was probably out of reach. So, naturally, we figured out a way to make it happen.

I spent 2012 to 2025 in Austin, where I became a Realtor, cofounded Open House Austin, and later started Open House Education. It’s where a lot of my ideas about home, community, and doing business with friends became real.

Three days after giving birth to my first baby, I appeared on Good Morning America to talk about women and homeownership. It was joyful, surreal, and a pretty accurate picture of how I approach life: show up, figure it out, and care deeply about the work.

These days, I live in Charleston, South Carolina. I’m usually thinking about the next trip, how to be a better mom, and what kind of life I want us to build together. My general attitude is: if we’ve gone to the moon, we can probably figure this out. I take ownership, find a path forward, and keep things moving. I do my best work alongside smart, kind people.

Kristina smiling with one of her daughters in a swimming pool
Take the work seriously. Keep the perspective.

3brands built from the ground up

10homes co-bought and renovated

13years of home sharing