Open House Education
A softer side of real estate.
I wanted a place where women could ask questions about real estate, find people to learn with, and explore possibilities like buying a house with friends.
So I built it. Open House Education was an online community centered on connection, curiosity, and building a life you actually want.
I created the brand and wrote the website, emails, newsletter, and educational content. I also hosted events and built the member experience, starting as a team of one.
Explore the project — Open House Education →
2024 · Brand · Community · Education
01 / The business problem
What had to change
Traditional real estate tends to lead with doors, deals, and numbers. For people who didn’t see themselves in that competitive, often male-dominated world, even the first question could feel intimidating.
02 / The strategy
Where the opening was
Replace the transaction-first tone with a community-first experience. Make room for honest questions, creative possibilities, and advice people could actually use.
03 / The main idea
Real estate can be serious without being severe.
Connection first. Education throughout.
What I made happen
Strategy is only useful once it leaves the deck.
- 01Built the brand and point of view from the ground up
- 02Defined the voice and wrote the web, social, email, and sales copy
- 03Created educational programming and the newsletter
- 04Designed and hosted monthly events and the member experience
- 05Turned live conversations into evergreen resources
In their words
What community members say.
“Kristina is a natural relationship builder, a keen strategist and operator, and a gifted storyteller.”
Katie McCauley
Community member + community professional
“She has built many fabulous communities and created spaces to share, grow, and connect. She’s a 10/10!”
Ingrid Haugaard
Community member
“She naturally knows how to listen to a community and turn their feedback into actionable insights.”
Jennifer Everett Lux
Community member
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