Community building / 2019–2026
Bringing people together.
Online + in real life.
Community has always been at the heart of how I build businesses. I bring people together through shared spaces, events, and online communities, then use what I learn to shape experiences people want to be part of.
01 / Open House Austin / June 2019–June 2024
Co-founder, CMO & Real Estate Broker
Community was our growth strategy.
We launched in 2019 with events and education at the heart of the business.
Each month, we hosted a homeowner event and a women’s investor event, with Facebook groups keeping conversations going between gatherings.
When COVID hit in 2020, we pivoted to online events and community building. As in-person gatherings returned, we continued connecting people online and IRL.
Open House Austin / Community space launched June 2019
An office with room for everyone.
I co-bought a commercial property and turned it into our office and a free community event space. Local businesses, nonprofits, musicians, CreativeMornings, and Sofar Sounds could bring their communities into the space.
I also brought three food trucks onto the property. Their rent helped pay our mortgage, supporting free community use.
Open House Austin / Member listening + ongoing relationships
Ask what people need.
Build the experience around it.
Women’s investor community
Our Facebook group was a place to ask questions, share experiences, and help shape the community. I used member conversations and polls to understand what people wanted, plan relevant programming, and invite feedback on the group’s direction.
Between events, we kept discussions going, shared resources, and gave members a way to stay connected.
Homeowner Club
We created the Homeowner Club to keep past clients close, continue providing value long after closing, and encourage referrals through ongoing relationships. A Facebook group and monthly gatherings gave clients a reason to stay connected. We also hosted fun annual holiday parties to bring everyone back together.
02 / Open House Education / June 2024–February 2026
Founder
A shared home for learning.
I built a Circle community for women exploring real estate, investing, and shared ownership. I created the brand and member experience, managed a Community Manager, and led content and programming.
We hosted two or more virtual and community-led meetups each month. Live conversations became educational resources members could return to.
Explore the Open House Education project ↗
03 / Joynt / January–September 2026
Head of Marketing
A follower is someone to get to know.
For every Instagram account I’ve helped manage and every company I’ve started, we always message new followers. A personal welcome and a relevant question help us connect with our community and understand what customers actually want.
At Joynt, asking “Have you bought a house before?” sparked conversations about buying with friends, shared investments, and next steps. The replies surfaced customer needs and potential partner relationships.
Turn listening into opportunities.
I also worked with our AI lead to surface co-buying conversations across Reddit, social, and media, and built creator and affiliate relationships through webinars, newsletters, and content.
Make people feel welcome.
Give them a reason to return.
That’s the thread through my work: listen closely, create useful experiences, and build relationships people want to keep.