Open House Austin
Buying a home could look a little different.
I co-founded Open House Austin to help people explore more creative ways to buy a home—and find people to figure it out with.
As CMO, I led brand and marketing and managed a Marketing Manager and Events Coordinator. We grew our TikTok audience to 200K, hosted a weekly podcast, and turned our office into a community hub—giving people a reason to get to know us before they needed an agent.
“Buy Houses With Friends” was one of the ideas I brought to life along the way.
700+clients served by the company
$400M+company real estate transaction volume
200KTikTok audience
Explore the project — Open House Austin →
2019–2024 · Brand · Social · Community
What I worked on
A brand people could get to know.
- 01Led marketing across brand, content, campaigns, and community, managing a Marketing Manager and Events Coordinator.
- 02Grew the brand’s social presence to 200K on TikTok, 12K on Instagram, and 12K YouTube subscribers.
- 03Hosted the weekly Open House Podcast: Where Women Talk Real Estate.
- 04Helped turn our office into a community hub for free programming and member-hosted events.
- 05Created Homeschool, connecting useful education with the brokerage’s marketing.
Featured project · Office & community space · 2019
An office that became a campaign.
We co-bought a vacant building in East Austin and turned it into our office, an event space, and a place for people to get to know Open House Austin.
We called it “office-hacking.” Renting space to food trucks helped cover the mortgage and saved us on office rent. Opening the space for workshops, local businesses, and community events gave people a reason to come by.
The renovation became a story I could write about, a real example of the ideas we taught, and a way to introduce our business to the neighborhood. It also earned coverage in CultureMap.
Listen to the work
The Open House Podcast.
A weekly conversation about real estate. This anniversary episode revisits our first episode from June 2020.